content marketing tools you must be aware of

Top 10 Content Marketing Tools You Must Be Aware Of

There is more to advertising than just running campaigns on social media. If you want to run a business properly, there are a bunch of tools out there that you need to utilize in order to achieve success. The parameters that affect the success of your campaign are analysis, automation tools, email marketing, personalization, management, and much more.

As you can tell, a serious amount of work should be invested in research and improvements in different markets in order for you to accomplish your goals. However, we have made a list of some of the simplest widely-available tools on the Internet that could help you to improve some business-related stats. Take a moment and check them out, you might find the missing link to the success of your marketing campaign.

​Tools for ​Setting ​Up a ​Strategy

Tools for setting up a strategy

BuzzSumo

​This website is a great tool for checking the market out by using specific keywords. You will get a list of the most popular articles that use same or similar keywords like the ones you’ve inputted in the search bar. One recommended thing for all users is to utilize the filters on the left side of the website because they make a massive difference.

buzzsumo logo
Are you using links in your content?

Google Analytics

​When it comes to simple tools, this one probably takes the win. Also, it’s quite useful for strategy development due to insightful and detailed reports. It contains a lot of paramount data regarding unique keywords.

google analytics
You would be surprised how many people forget to make a mobile-friendly version of their website. In today’s world of smartphones, tablets, and other gadgets you must have a mobile-friendly site or else you’re going to lose a lot of organic traffic.
One thing you should bear in mind is that mobile users are well-known for being better shoppers than PC users. It’s usually because they can buy anything from anywhere with a simple push of a button. Therefore, make sure you optimize your business for mobile users or else you’re going to regret it.

Hubspot's Marketing Grader

​The Website Grader as they call it is designed to – grade your website. It’s quite self-explanatory. It also gives you an insight about your competitors which can be used in your favor. Give it a try; it’s simple.

hubspots marketing grader

Hubspot's Make My Persona

​If you’re struggling to create your business persona, this website might have the solution for your problem. It’s easy-to-use wizard-based software, and it will help you a lot.

hubspots make my persona

Outbrain

​If you’re struggling with the distribution of your content, pay this website a visit. It’s a great place for boosting your online presence. Even though it’s a premium service (as in paid), it’s still a helpful piece of the puzzle. It works on a pretty simple principle, all you have to do is create the content, and the rest is on them. Your content will then be advertised to relevant groups of users across the market.

outbrain logo

ClearVoice

ClearVoice is a creative platform designed to help anyone who is looking for content creators or ideas. You can make a whole network of people who are interested in collaborating with you and provide ideas and an overall improvement to your campaign. If you don’t have a regular office, you’ll surely enjoy this virtual one.

clear voice logo

Scribe

This is yet another great platform for content marketing. If you’re interested in promoting your work throughout the network, take a minute and check Scribe out. Not all people like it, but it helps identify the correlation between your content and the intended user base.

scribe logo

Sumo

This free tool is one of the favorite ones among absolute beginners. It requires no previous knowledge of coding, social networks, and so on. It will help you grow your email list, boost up the incoming traffic, and it points out the strengths and weaknesses of your website’s banners, holders, ads, etc. Real-time statistics are the icing on the top of the cake.

sumo logo

Hemingway Editor

While this particular tool isn’t for promotional purposes per se, it’s quite relevant and important. The way your content is written has a massive impact on the user base. In simpler words, no one wants to go through a website that contains poor grammar, typos, and other eye-catching stuff. This editor is designed to point out the errors throughout the article and also suggests a solution. It’s free and easy to use.

hemingway editor logo

Grammarly

​Grammarly is a must-have tool both for writers of the content and publishers. While it is a free program, most people strongly recommend subscribing to a premium version due to its great capabilities.

You have the option to choose between several writing styles and get your article graded accordingly. Besides suggesting different styles, Grammarly also detects errors in spelling, punctuation, sentence structure, vocabulary, and more.

There are three ways you can use this utility – via browser, in Microsoft Word, or by installing a Chrome plugin. Each of these ways is acceptable; it’s more of a matter of your personal preferences. Most people use the Word plugin as it’s the simplest one.

grammarly logo
Grammarly is a must-have tool both for writers of the content and publishers. While it is a free program, most people strongly recommend subscribing to a premium version due to its great capabilities.
You have the option to choose between several writing styles and get your article graded accordingly. Besides suggesting different styles, Grammarly also detects errors in spelling, punctuation, sentence structure, vocabulary, and more.
There are three ways you can use this utility – via browser, in Microsoft Word, or by installing a Chrome plugin. Each of these ways is acceptable; it’s more of a matter of your personal preferences. Most people use the Word plugin as it’s the simplest one.

​Final Thoughts

Before you start panicking, bear in mind that these tools aren’t mandatory. Therefore, if you haven’t been using them doesn’t mean you were doing things wrong. On the other hand, it does mean that it’s time to expand your entrepreneur expertise and start utilizing some of these programs and websites.

One thing you need to remember is that you have to invest in order to gain profit. In other words, don’t focus on free utility because more often than not it won’t be sufficient. Instead, try constructing a budget that’s solely intended for marketing and promotional purposes. Once you have a certain amount of money in mind, you will find it much easier to get a hold of these tools and make them work properly.

Also, don’t be afraid to hire someone who can handle certain aspects of your campaign. That way, you’ll eliminate some of the pressure and dissipate it equally within the team.

As you can tell, these methods don’t require a high level of expertise. Anyone can analyze and supervise the market in order to make a profitable campaign, as long as they follow the right path.
Don’t get confused if you run into failure. There are very few idnividiuals who made it in the first few runs. The key is in staying consistent and being in the loop as far as the market goes.
The conclusion
As you can tell, these methods don’t require a high level of expertise. Anyone can analyze and supervise the market in order to make a profitable campaign, as long as they follow the right path.
Don’t get confused if you run into failure. There are very few idnividiuals who made it in the first few runs. The key is in staying consistent and being in the loop as far as the market goes.

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